Business wanting to give their fortunes a boost in the world of retail should use web design to encourage shoppers to purchase more goods.
That's because services firm Deloitte think multichannel shoppers spend 82 per cent more of their money in each transaction compared to people who browse only in physical shops.
The figures show that shoppers buying clothes, homewares and electrical goods spend £116 in each typical transaction.
Meanwhile those who make purchases instore spend just £64 each on average.
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