The web can allow entrepreneurs anyway to thrive during the recession by selling niche products across the world.
That's according to UK managing Director of Google, Matt Brittin.
The Telegraph reports that although the economic downturn has been severe and truly global in scale, inventive and entrepreneurial people have used this period to take risks, launch businesses and grow existing enterprises at a time when competitors battened down the hatches.
The Web has given entrepreneurs access to a live focus group which they can tap into to discover trends, build business plans and test their products cheaply.
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