Search engine optimisation give business to business products the greatest return on investment (ROI), compared to other search marketing tactics.
A recent study by Marketing Sherpa claims that 13 per cent of leads from SEO were classed as 'high quality', which they say proves that organic optimisation can deliver good ROI.
Sam Tilsten, online marketing director, said that many people using Google trust natural search listings more than their paid alternatives.
He went onto say that "Search engine optimisers can further capitalise on this (their listing in Google) by optimising for long tail keywords, for example ´buy blue candle´ will yield a very targeted and high quality lead rather than optimising for just the term ´candle'".
