If you want to build a marketing plan based on insight and trends, then web analytics is the one marketing tool you can't afford to overlook if you have a
website.
That comes from the Business Start Up Community which says if you're spending money on driving traffic to your pages, the effectiveness of your website in converting this traffic into sales leads is determinant for your business success.
They also say that it's important to keep tabs of who's been to your site, how many pages they've visited, how long they've stayed, if they're new or returning visitors.
This will help you identify if you're attracting enough qualified visitors. Mr. Site has great tools that can do this for you.
It's also important to know how they got to your site and discover different campaigns such as Pay Per Click, Search engine optimisation and online display work together to deliver the most profitable users to your site.
Mr. Site also has a site boost tool which can bump up your position on search engines such as Google.
