Small to medium sized businesses in the UK should use a
website builder to
create a website which offers discount and bargain goods, according to the latest research.
Payment processing firm Retail Decisions [ReD] has published data showing that although more money will exchange hands over the internet this Christmas, the average amount spent will be down on last year.
ReD says the typical spend in each transaction has fallen from £160, at the same time last year, to £130
It could be argued this trend shows just how much customers are cutting back ahead of January's rise in VAT.
However, industry trade body for internet commerce, the IMRG, says that online shopping still accounts for 17 per cent of Christmas spending, and that Britons will part company with more than £6.5 billion.
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