Retailers should
create a website as savvy shoppers are advised to grab big ticket items online before the VAT rise, as bargain shopping becomes trendier than ever.
According to shopping portal Kelkoo, British consumers love the feeling of getting a good deal.
Spokesperson for the firm, Tracy North, says: "Big ticket items will be particularly competitive before the VAT increase kicks in on January 4th.
She added that online retailers will be offering some great deals specifically because of this event.
The news comes as EPiServer indicates almost half of online shoppers now check more than one site to compare prices, before committing to buy.
In fact 35 per cent say they search for a voucher or discount code before purchasing.
Ms North says: "Getting the best deal has never been more trendy."
